Search Intelligence
Analyst, strategist, writer, editor.
Sercient
is the department.
Sercient analyzes where you stand in traditional search and AI visibility based on your actual data, builds the strategy, writes the content, and edits it before it ships. A few hours a month from someone you already employ. Every month builds on the last.
Start HereTour the Full Suite
01 Audit measures02 Pulse diagnoses03 Cal plans04 Write produces05 QA verifies
The first thing it tells you
You’re visible on Google, but invisible to AI.
That’s yourgap.
Your tools say you’re doing well, and they’re right about the half they measure. They were built before the other half existed.
The Gap
The average brand leaves 59/100 points on the table.
Three dimensions, one number. Here’s what the average brand captures of each.
Where that leaves you
41
+59
You're here
Room to grow
What the 100 is made of
100
The Score
40
Traditional SEO
How much search demand you actually capture, weighted by volume across your full keyword universe.
35
AI Visibility
Whether you appear when an assistant answers the question. Citation rates across real queries.
25
Competitive Position
Where you rank against your competitors on both. Who leads, and where gaps are opening.
60%
Traditional SEO
Brands capture 60% of available visibility.
Room to grow.
19%
AI Visibility
Brands capture 19% of available visibility.
Mostly untapped.
41%
Competitive Position
Brands capture 41% of competitive potential.
Competitors ahead.
The Growth
Every gap is room to grow.
The score tells you where you stand. The points tell you how far you’ve got to go.
Health & Wellness
+20.8
Points of growth potential
Scoring 79/100 today
Strong on Google. Nearly invisible to AI.
E-Commerce / DTC
+48
Points of growth potential
Scoring 52/100 today
Gaps in every dimension. AI visibility wide open.
SaaS / B2B
+66
Points of growth potential
Scoring 34/100 today
Two thirds of this brand's search presence is untapped.
The entire system, redesigned
Five tools. One loop.
The Loop
Every month builds on the last.
Each tool hands the next one something specific. Nothing is briefed twice, and nothing starts over.
1
Measure
Audit
A single deterministic score for how visible you are across traditional search and AI visibility, and a check on whether last month’s gaps got closed.
ReadsPublic data. Your sitemap and your competitors'.
ReturnsThe Score out of 100, plus findings.
DifferentSame data for every brand, so your number is comparable.
2
Diagnose
Pulse
Search Console and Analytics have never talked. Pulse joins them and says what it means.
ReadsYour console and GA4, read only.
ReturnsGained and lost pages, the why, and the winnable door.
DifferentYour private data sharpens advice. It never touches the score.
3
Plan
Cal Production Suite
Turns the plan into a real calendar. Every item traces back to a measured gap.
ReadsPulse's signals and the audit's findings.
ReturnsA dated month, with a researched brief per piece.
DifferentBuilt to fill gaps, not cannibalise what you already hold.
4
Produce
Write Production Suite
Volume that normally costs quality, produced against a standard that doesn’t move.
ReadsCal's briefs, through your brand guide.
ReturnsEditing ready drafts, a month at a time.
DifferentWrites from a grounded brief, not a generic prompt.
5
Verify
QA Production Suite
Checks the standard held, then does the work a review meeting was for.
ReadsDrafts, your brand guide, the sitemap from step one.
ReturnsPublish ready pieces with every link placed.
DifferentNothing counts until it’s verified. That closes the loop.
Then measure again, and prove it worked
See It In Action
This is what it hands you.
Five real artifacts, each one built from the step before it.
01 · Measure
AuditExplore
Reads your site and your competitors’, builds the keyword universe for your category, filters it down to what is relevant to your brand, then measures where you appear across traditional search and AI visibility. From the second month on it also checks whether last month’s gaps got closed. Public data only.
Sercient scores your site, ranks your visibility, and builds the growth strategy from what it finds.
76
Example Brand
example.com
Traditional SEO
40/40
AI Visibility
11.3/35
Competitive Position
25/25
⚡ Top Recommendations
1
Add FAQ schema to 31 content pages targeting 150,000 monthly searches to capture AI citations.
Quick WinTechnical SEO
2
Restructure top product pages with direct-answer blocks to improve AI citation visibility.
3-6 MonthsAI Optimization
3
Close the competitive gap in your largest topic cluster targeting 76,920 monthly searches.
3-6 MonthsCompetitive Gap
02 · Diagnose
PulseExplore
Pulse joins Google's Search Console and Google's Analytics information together in one user friendly interface, and uses the combined information to explain exactly what moved, why it moved, in what direction it moved, and what to do about it. Not just a dashboard. Real answers.
The afternoon someone spent pulling reports and guessing at causes is now a paragraph you read in ninety seconds.
Page performance, explained
Last 90 days vs prior 90
Impressions
20,000
up from 6,376
Click through
2.2%
up from 1.2%
Average position
5.7
up from 10.3
The why engine
This page's growth is page specific and driven by two things together. It was shown to roughly three times as many searchers, and when people saw it they clicked more often. Both trace back to the ranking jump, which moved it from the bottom of page one into the top half. The rest of the site was flat at minus three percent, so this isn’t a rising tide. Something about this page earned it better placement.
03 · Plan
Cal Production SuiteExplore
Turns the diagnosis into a dated month of work. Every piece traces back to a measured gap, a real search volume, and an angle your competitors haven’t covered.
Planning a month of content stops being a meeting. It arrives already decided, already researched, already in order.
Content calendar, March
13 pieces · built from this month's findings
DatePiecePrimary keywordVolume
Mar 04How to break in hiking boots without blistersbreak in hiking boots6,600
Mar 06Waterproof vs water resistant, what the label meanswaterproof vs resistant5,400
Mar 11Merino or synthetic for a base layermerino vs synthetic4,900
Mar 13Washing a down jacket without ruining itwash down jacket4,400
Mar 18Fill power, explained properlydown fill power3,900
04 · Produce
Write Production SuiteExplore
Writes each piece from its own brief, filtered through your brand guide, at publish quality. The standard on the ninetieth piece is the standard on the first.
A week per article, between research, alignment, drafting and revision, now lands as a finished month.
Draft, ready for QA
1,840 words · written from brief CAL-0312
How to Break In Hiking Boots Without Getting Blisters
Meta: New boots need about two weeks of short walks before a full day out. Here is the order to do it in.
Most blister trouble starts before the trail. A boot that fits in the shop isn’t the same as a boot that fits after four hours and a warm foot, and the gap between those two is where the damage happens. The break in period exists to close it.
Start indoors. Wear them around the house with the socks you actually hike in, an hour at a time, for the first three or four days.
Brand voice matchedReading level on targetBrief covered in fullNo banned phrasing
05 · Verify
QA Production SuiteExplore
Confirms every writing rule held, then places internal links against real products, checks external links for topic fit, and verifies claims where claims matter.
The review meeting is gone. Nothing publishes unverified, and nothing waits on somebody else’s calendar to get checked.
Verification, before publish
Checked against your brand guide and sitemap
✓Writing rules followed28 of 28
✓Internal links aligned to real products6 placed
✓External links checked for topic fit3 placed
✓Claims checked against approved language4 checked
!Heading depth flagged for review1 item
✓Ready to publishcleared
Intelligence That Grows
Nothing starts over.
Recommendations evolve. Progress is tracked. Unfilled gaps are escalated.
✓
Closed Wins
Fixed the gap? Next audit acknowledges it and moves to the next priority.
↑
Persisted Gaps
Ignored it? It rises in priority. The platform doesn't let important gaps fade.
◎
New Gaps
Competitors move. New gaps open. Each audit surfaces the changes.
Our Commitments
The lines we never cross.

Six rules the system holds, whether or not anyone is checking.

01

Public data only

Your score never touches your private analytics. Every brand is measured on the same information, so your number means the same thing as anyone else’s.

02

Grounded, never fabricated

Every number traces back to real data. When something can’t be measured, we say so rather than estimating it.

03

We protect what you’ve won

New content is never aimed at a term you already rank for. Nothing we publish competes with a page you already own.

04

We don’t score you on your own name

Branded searches would inflate the number and tell you nothing. They are excluded before anything is counted.

05

No preset winners

The competitive set is yours. The method has no favourites and no house brands, and it treats every domain the same way.

06

Analysis never becomes score

Connecting your own data sharpens what we recommend. It never changes the number, which is what keeps one month comparable to the last.

Getting Started
One domain. Five competitors.
That's all we need.
No tags to install. No data to upload. You get the number before you decide anything.
1
Your input
Add your domain and up to five competitors. No tags to install, no data to upload, and no setup on your end.
2
Our discovery
We build your full keyword landscape and organize it into topic clusters, weighted by the volume behind each one.
3
Our measurement
We measure your traditional visibility and your AI visibility at the same time, across your entire competitive set.
4
The score, and the strategy
One number across three dimensions, and the plan that comes out of it. Every gap worth closing, ranked, with the volume behind it. That plan is what the production pipeline runs on.
5
The work, and the proof
A dated calendar, a brief per piece, drafts written to your brand, and every link and claim checked before it publishes. Next month we measure the same way again, and you see which gaps closed.
Meet your new department.
Not ready yet? Take the guided tour
01 Audit measures02 Pulse diagnoses03 Cal plans04 Write produces05 QA verifies
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