Nobody on staff to hand it to? The loop takes a few hours a month to run. Nothing if someone already works for you, a whole salary if nobody does. The Feathered Pangolin runs it on these same tools, for less than that hire would cost.

The knowing half of the loop. Audit scores you against your real competitive set on public data, Pulse reads your own analytics and works out what caused the movement.

The plain-English version of GA4 and Search Console. Every answer those two bury, surfaced in seconds. All the data, none of the digging.