05 · Verify

QA Production Suite

Write produces a month of content in under an hour. QA is the reason that’s an asset and not a liability. Every piece gets checked before it publishes, and nothing sits in a queue waiting for someone to get to it.

How quality survives volume

Producing a month of content is the easy part now. Checking it isn’t. Every piece needs its links verified, its claims matched against approved language, and its voice held to the guide, and that work doesn’t get faster because there’s more of it. QA does all of it before anything publishes.

Verifies

That the brand guide was followed, that internal links come from your site map and match the article, and that external links fit the topic and what your brand will stand behind.

Returns

Publish ready pieces, with every link placed and every claim checked.

Why it’s different

Nothing gets less attention than anything else. A reviewer reads piece one carefully and piece ninety quickly. QA reads them identically.

Step by step

Checks the rules held

Every writing rule is checked one at a time, and the result comes back as a pass or a flag with a count against each. You can see what was checked, not just that checking happened.

Matches it to your brand

Tone, register and vocabulary go up against the brand profile built from your guide. A piece can follow every writing rule and still not sound like you. This is the pass that catches it.

Places every link

Internal links are pulled from your own site map, so they point at pages that exist and that relate to what the article covers. External links are checked twice, once for topic fit and once against what your brand is willing to be seen endorsing.

Verifies the claims

Some sentences carry risk. A health claim, a legal statement, a number about performance. QA checks each one against wording you’ve already signed off on, so nothing publishes that you haven’t approved. In a regulated category that’s the difference between shipping and not.

Every piece arrives already verified against the brief, the brand guide and your own site. Review it if you want to, edit it if you want to. QA just means you’re no longer the last line of defence.

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